Fashion Trends Essay Example | Topics and Well Written Essays - 5000 words

Fashion Trends - Essay Example The essay "Fashion Trends" talks about the role of marketing in the popular fashion trends. Therefore in a way, one of the significant concepts of fashion is to develop a sense of personal importance or self to the consumer. This concept of self is further reinforced through marketing campaigns which tend to confirm consumers’ views and opinions on a fashionable product. Fashion can also be attributed with developing the notion of identity in certain communities. The creation of identities and concept of self is a necessity in the fashion industry, as the consumer has choice, and fashion outlets cannot really distinguish themselves on price. The only differentiation will therefore come from the personalities and identities they are aiming to attract. For example, a certain fashion chain may design clothing for consumers who like to emulate catwalk and celebrity fashion, and this message and product they are offering will need to be communicated to the consumer using the approp riate channels, so that they can attract the most in terms of consumer numbers. Marketing in fashion is therefore responsible for creating a relationship between the manufacturer, retailer and customer. The purpose of marketing in this instance is to influence the consumer and direct their purchasing pattern to the intended product. The need to influence purchasing decisions, and to align products to identities and personalities, has resulted in the new concept of fashion marketing, which is â€Å"the application of a range.... and to align products to identities and personalities, has resulted in the new concept of fashion marketing, which is "the application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and clothing-related products and services, in order to meet the long-term goals of the organization" (Okonkwo 2007, Zavrnik and Mumel 2007:p11). This relationship between fashion and marketing has created interdependence between the two, which has raised the bar in the way fashion design is promoted. This interdependence has changed the view of fashion design and marketing, which previously relied on consumers to define their preferences and choices. The current view of fashion design and marketing has meant that the onus is no longer on the consumer to define the style they want. The diagram below illustrates the relationship between fashion and marketing: Table 1. The fashion marketing concept. Source: M. Easey. Fashion Marketing. Blackwall Science. London 2002, p.7. Table 1.0 demonstrates that if the concern for fashion design, customers and profit is low, then it is likely that an organization will fail to fulfil its objectives, as this situation leaves the organization open to disregarding customers' preferences which will affect profits (Easey 2002). However, by having a high concern for fashion design, customers and profit, objectives will be driven by marketing which is designed to influence and persuade consumers to change certain behaviours, which puts the control back with the organizations, and not with consumer. By controlling demand, organizations will be able to control the trends and the nature of the market. This subject area is important for a number of reasons: marketing has been able to

Final Report on Shenzhen Company Essay Example | Topics and Well Written Essays - 1500 words

Final Report on Shenzhen Company - Essay Example The company is a limited liability company with ownership never changing hands since the company’s establishment. As a management policy, human resource is developed in the company through internal training. Most often than not, the company trains lower ranked staff to take up top rank position so as to ensure that less resources are spent on recruitment and placement. Greater part of the company’s clientele has to do with other production companies most of whom have their operations demanding the constant supply of energy. To a large extent therefore, every newly established company becomes an automatic target client for the company. The company’s internal systems have translated into a business image whereby the company is seen as one with a well regulated organizational culture that is based on customer satisfaction. Clearly, the customer satisfaction models used by the company have become its greatest competitive edge. Though public publicity and advertisemen ts are done, most of the company’s new clients are the result of the good things that existing customers tell them about the company. This includes the numerous customer appreciation promotions they enjoy from the company. As a strategy, pricing has always been the same as that of competitors. However, there is a slight difference whereby there are regular discount programs to reward faithful customers. The company’s competitors include other energy companies especially government funded energy companies. Part II. Strengths and Weaknesses of the Company (30 pts) In a number of ways, the company has exhibited a number of strong points as far as the delivery of work is concerned. For instance the company has established an organizational culture that focuses purposely on the customer. This has generally improved the customer service of the company and made it one of the best to in the world as far as customer satisfaction is concerned. There also exists the use of compet itive pricing in the company. Instead of strategizing in the use of lower prices, the company wins the hearts of customers through other for a such as the institutionalization of quality assurance and excellent customer service so that these would make room for maintaining competitive pricing that ensures that the company does not run at losses resulting from reduced prices of goods and services. What is more, the use of internal recruitment is an excellent way of ensuring that workers in the company give off their very best when they are at post. If for nothing at all, the employee would work hard and be committed to work so that he or she gains promotion to take up higher portfolios. The strengths discussed above not withstanding, there remain certain vital weaknesses that are worth addressing with immediate effect. The greater part of this has to do with the growth and expansion policy of the company. Presently, the company concentrates more on regional expansion rather than glob al expansion. This means that not as many branches as the company is in a position to build are formed in international economies. What this implies is that the company is denied of precious foreign exchange. The company also lacks diversity in its overall workforce. Again, the company is not opened to international standards and competition. It is therefore suggested that the company starts major

Music Essay Example | Topics and Well Written Essays - 250 words - 15

Music - Essay Example The written parts of music were created for Bennett’s stunning ensemble called Decibel. The work was inspired by paintings of Marcel Dzama, a Canadian painter. The chosen composition is the first part of the album; it virtually opens â€Å"Dzama stories†. â€Å"Vagabonds and Blood from the Earth† is surely a powerful composition for the album opening (in combination with the calm intro). Here, like in the rest of the album, Bennett created a powerful and balanced interplay of structural written music fragments and immediate striking improvisation. Then, the sharp â€Å"edge† between calm fragment of the introduction and â€Å"blitzkriegs of turbulence, throbbing and thumping in turn† (Graham) seems to be rather innovative and daring, and the composition is significant as a part of Bennett’s â€Å"sound† representation (or â€Å"reading†) of Dzama’s works. To my thinking, the composition is virtually overwhelming in terms of emotional charge, and even thrilling (due to piercing strings and sharp dramatic transitions between calm and intense parts). In the moments of intensification (when strings reach especially high pitches and the entire composition becomes chaotic to some extent), th is piece could even be associated with a horror movie or a thriller. However, despite my deep respect towards the talent and creativity of this composer, this piece evokes rather negative and turbulent emotions in me: anxiety and some intangible

Find largest digit in c program

Find largest digit in c program mumbers (positive,nagative,integer,double numbers) from the keyboard and prints area,largest number,negcount,reverse,average.*/ //including header file #include using namespace std; // main declaration void main() { //declaring variables int num; int sum1=0; float sum2=0; int negcount=0; int i=0; int largest; int smallest; float average=0.0; int temp1=0; int temp2=0; float area=0.0; int radius; int large; int small; int temp3; int b; int temp4; int temp; int poscount=0; float pi=3.14; for(i=0; i { //Reading numbers from user cout cin >> num; if(i==0) { largest=num; smallest=num; temp=num; } if(i==1) temp3=num; if( num > 0 )//Considering positive numbers { if(poscount==0) { large=num; small=num; } sum1= sum1+num; poscount++; } else { // considering negative numbers if(negcount==0) temp1=num; if(negcount==1) temp2=num; if(temp2 sum2=temp1+temp2; average = sum2/2; negcount++; } // checking the largest number of given 8 numbers if ( num { smallest = num; } if ( num > largest ) { largest = num; } //checking the smallest positive number if(num>0) { if ( num { Find largest digit in c program small = num; } if ( num >= large ) { large = num; } radius=small; area=pi*(radius*radius);//calculating the area of the circle } // reversing the first two numbers entred b=temp-((temp/10)*10); temp4=b; } //printing outputs for given inputs cout cout cout cout cout cout cout cout }

Trying To Avoid Gay Stereotypes :: Top 10 Gay Stereotypes

My name is Rob Geis, and I’m a male college student who happens to be gay. Now, I’m not an â€Å"oh-my-God!† gay, nor am I an â€Å"honey, that blouse is all wrong† gay, but for some reason that image gets stuck in people’s minds when I tell them that I am gay. In many ways, coming out was one of the most liberating experiences of my life. I‘m free to do whatever I want under the banner of homosexuality: I can wear skimpy, too-tight clothing that doesn’t suit me, put on makeup, act effeminate and cutesy, or cry at the drop of a hat, without society so much as batting an eye. It’s a real pain. The gay stereotype is that we’re all promiscuous, shallow individuals who act extremely feminine and obsess over fashion. The problem is that there are more young gays who don’t fit the stereotype than those who do. In his 2005 Time cover story titled â€Å"The Battle Over Gay Teens,† John Cloud quotes one-time Young Gay America Magazine editor-in-chief Michael Glatze as saying, â€Å"Today so many kids who are gay, they don't like Cher. They aren't part of the whole subculture. †¦I don't think the gay movement understands the extent to which the next generation just wants to be normal kids.† There seems to be a constant pressure to â€Å"act gay† from others in the gay and straight communities. Look at the news media, which constantly focuses on extreme examples like gays marching down the street with pink lip gloss and Prada bags, shouting gay pride. Look at shows like Queer Eye for the Straight Guy which similarly depict the fluff and flutter of the brightly colored, empty-headed peacock that is the gay male. These portrayals make people expect that sort of behavior from gay men, almost demand it. From other gays, my speech is now open to unwarranted sexual innuendo. I can’t notice a cool pair of sunglasses a guy wears without â€Å"Ooh? So you think he’s cute?† popping up. I wasn’t looking; I just thought the sunglasses were cool†¦ that’s not so unusual, right? It’s the automatic assumption that everything I do is based on my sexuality that’s frustrating. The smallest flick of the wrist speaks volumes about how much of a homosexual I really am. But why cling to the stereotype if you’re gay? Is it so that members of the gay community, who went through their own ordeals and have experienced the same feelings, will recognize you and say, â€Å"You’re like us† and â€Å"Welcome†? Trying To Avoid Gay Stereotypes :: Top 10 Gay Stereotypes My name is Rob Geis, and I’m a male college student who happens to be gay. Now, I’m not an â€Å"oh-my-God!† gay, nor am I an â€Å"honey, that blouse is all wrong† gay, but for some reason that image gets stuck in people’s minds when I tell them that I am gay. In many ways, coming out was one of the most liberating experiences of my life. I‘m free to do whatever I want under the banner of homosexuality: I can wear skimpy, too-tight clothing that doesn’t suit me, put on makeup, act effeminate and cutesy, or cry at the drop of a hat, without society so much as batting an eye. It’s a real pain. The gay stereotype is that we’re all promiscuous, shallow individuals who act extremely feminine and obsess over fashion. The problem is that there are more young gays who don’t fit the stereotype than those who do. In his 2005 Time cover story titled â€Å"The Battle Over Gay Teens,† John Cloud quotes one-time Young Gay America Magazine editor-in-chief Michael Glatze as saying, â€Å"Today so many kids who are gay, they don't like Cher. They aren't part of the whole subculture. †¦I don't think the gay movement understands the extent to which the next generation just wants to be normal kids.† There seems to be a constant pressure to â€Å"act gay† from others in the gay and straight communities. Look at the news media, which constantly focuses on extreme examples like gays marching down the street with pink lip gloss and Prada bags, shouting gay pride. Look at shows like Queer Eye for the Straight Guy which similarly depict the fluff and flutter of the brightly colored, empty-headed peacock that is the gay male. These portrayals make people expect that sort of behavior from gay men, almost demand it. From other gays, my speech is now open to unwarranted sexual innuendo. I can’t notice a cool pair of sunglasses a guy wears without â€Å"Ooh? So you think he’s cute?† popping up. I wasn’t looking; I just thought the sunglasses were cool†¦ that’s not so unusual, right? It’s the automatic assumption that everything I do is based on my sexuality that’s frustrating. The smallest flick of the wrist speaks volumes about how much of a homosexual I really am. But why cling to the stereotype if you’re gay? Is it so that members of the gay community, who went through their own ordeals and have experienced the same feelings, will recognize you and say, â€Å"You’re like us† and â€Å"Welcome†?

3 functions of law Essay

What is a law? A law is a rule of conduct, established by government, for society to follow and obey. Laws have been around in civilizations for many, many years. The first know set of laws was written by King Hammurabi. Hammurabi ruled in Babylon, from 1792- 1750 B.C.E. The Code of Hammurabi which is the first written set of laws known to mankind, set the stage for all laws written, even today. You may ask why do we need laws in our society? The meaning, and function of laws in a democratic society is to establish rule of conduct, protect the rights and freedoms of citizens, and to provide protection for society. In society we live with, and interact with others, and we need laws to stop, and to control unavoidable conflicts and problems that occur every day. That is why we need to establish rules of conduct. The Highway Traffic Acts make a minimum driving age, speed limit, mandatory seat belts, these laws control problems because they make the roads safer for all of us and therefore many lives are saved. The Copyright Act also prevents conflicts and problems because it prevents other people from ‘copying’ other peoples or groups work. Therefore there are many less cases that go to court because of the Copyright Act, and that prevents problems. We need laws to protect our rights and freedoms. Laws are needed to protect our most cherished thing, and that is our rights, and our freedom. We need to have our rights and freedom protected by others, because we cannot do it ourselves, that is why we have the RCMP, and the provincial police to protect us. The police guarantee public safety and protection of life. Criminal law also protects our rights and freedoms because they make it illegal for others to do things like assault and harass us. The criminal code protects us the best of all because others know what is wrong, and if they disobey the criminal code, then they will be punished for it. Lastly we need laws to provide protection in society. This means that we need laws to protect ourselves from others who try to take advantage of us. For example there are contract laws, they protect us form storeowners and managers who might try to take advantage of young people, and make them work with no brakes. There are also labor laws, they assure us that we will work  in safe and clean working conditions, and that we make a minimum wage. There are also laws that protect handicap people, and assure them the necessities of life. The meaning and function of law in society is to establish rules if conduct, protect rights and freedoms, and to provide safety for society. The charter of rights and freedoms says, â€Å"Everyone has the right to life, liberty and security of the person and the right not to be deprived thereof except in accordance with the principles of fundamental justice.† What this means is that everyone is free, has rights, and cannot be deprived of that by anyone. The laws are made to protect us, and our rights. Laws are necessary in society so that we can live our lives in peace and happiness.

Complicating the situation further

The proposed solution will be useful to agricultural enterprises because it will enhance the level of efficiency in cost control. The organization presented in the case study produces two commodities: corn and soybeans.Additionally, the equipment used is shared between two parties. Complicating the situation further is that the ownership of the farm is distributed among several parties. Therefore the establishment of cost and profit centers is a must for correctly assessing the level of costs and earnings.Currently the management focus is on production. However the management intent is to shift greater focus to implementing a managerial accounting system that will correctly allocate costs and assign the level of profits proportionally.In this respect, implementation of activity based costing is the best solution inasmuch as it facilitates the identification of allocation criteria based upon which costs and profits can be assigned.The advantage of using the managerial accounting syste m mentioned above is that the management can exercise its own discretion about how to allocate costs between different processes and commodities.Unlike the financial statements prepared under the strict scrutiny of the GAAP, internal reports generated by the managerial accounting system mentioned above do not have to follow any hard and fast rules. As a result the management can customize the system to the specific characteristics of its own business.This customizability is one of the most important features in favor of implementing an activity based costing system. The customizability enables the management not only to assign costs to different processes and commodities based upon resources consumed but also to enhance the level of process efficiency.For example, the proposed solution for the organization in the case study enables John and Mary Farmer to allocate costs to the equipment based upon their level of usage in producing different commodities. As a result, the cost driver is this case is identified as the two commodities. The cost of production for each of the commodities is calculated accordingly.The advantage from using this system is that the overhead is allocated in proportion to the level of resources expended in producing each commodity. This strengthens the quality of the cost structure. The result is that the management is in a much better position to measure performance and formulate strategies accordingly.As illustrated in the case, John and Mary Farmer are going to have to collect a considerable level of information in order to implement an activity based costing system.Therefore in conducting a cost benefit analysis of implementing the managerial accounting system, the cost of collecting the information will have to be taken into account. Additional costs will be incurred by the maintenance of the information system which will have to be supported by expensive hardware and software requirements.These are some of the drawbacks that agricul tural enterprises can run up against when implementing the proposed solution. However these drawbacks must be the weighed against the benefits of more cost-efficient strategy formulation.Question 2If the Farm Council Case did not use activity based costing, then it would not be in a position to correctly assess the cost of producing each commodity. As a result some costs would be overstated and some understated. This would distort profit comparisons between the two commodities. Consequently, any future investment decisions would be distorted as well.The traditional cost allocation method would be particularly harmful in the Farm Council case because the resources being used belong to several different parties. For this reason it is particularly important for the management to use the activity based costing method in order to allocate costs based on the level of consumption.Although the costs of implementing an advanced managerial accounting system would be high, the long term benefi ts of more effective strategy formulation outweigh the costs. Such would not be the case when implementing the traditional cost allocation method.According to the traditional cost allocation method, product costs are calculated according to the number of units produced. As a result, this method does not take into account the level of resources expended in producing these units.This cost distortion is particularly pronounced in the Farm Council Case because the same level of production for two different commodities necessitates different levels of resource consumption.If John and Mary were to use the traditional cost allocation method, then these differences would not be taken into account and the unit costs that would be calculated would be incorrect. As a result, they would not be in a position to make decisions about which product line to invest in more.Currently the focus at the farm was on production rather than on cost control. Therefore, the traditional cost allocation method seemed to satisfy the requirements. However there were massive pools of overhead that were being improperly assigned. These errors in the costing system would be perpetuated under the traditional cost allocation system.The problem with the alternative solution was that the identification of resource drivers for support and production cost centers would be difficult. This would complicate the process of assigning costs.The support cost centers in terms of equipment, shop & maintenance, and general farm would have to be defined in terms of the activities involved. Otherwise it would not be possible to assess the level of resources consumed by each of the cost centers. Therefore the unit costs for different commodities would not reflect the true expenditures and the management would be stuck with a costing system that would be misleading.Commodities which consumed a lower level of resources would have unit costs overstated and vice versa. The reason why this would happen under the alte rnative solution is that the costs would be divided equally between different cost centers based on production volume. As a result, the alternative solution is not recommended.ReferencesAtkinson, Anthony A., et al. (2006) Management Accounting. McGraw Hill/Irwin.